"Jim Samtanko" hovers outside Dwight's window. They complain "Not fair!" but Dwight answers, "Life's not fair." Dwight returns to his virtual home and finds his rocket launcher in Jello. In Second Life, Dwight uses a rocket launcher to win at paintball.Jim hires Michael back, and Michael leaves his own office. Michael apologizes and asks for a second chance. Jim shoots down Michael's crazy ideas, and when Michael gets upset, Jim threatens to hire Andy Bernard, who will do the commercial for half of the cost. Michael makes Jim role-play as the "producer" of his commercial, and Michael is the visionary director.Various characters react to being in a commercial.Michael in the conference room saying Daryl can't do music because he is black and that might create a ' positive stereotype' that creates a 'celestine prophecy' that prevents the next Bon Jovi from 'picking up a piano.'.Michael talking head about hosting the Dundies with Chevy Chase.Jim talking head about Michael's creativity.Dwight plays Second Life and Jim tried to get his attention. Creed as Orville Redenbacher and Jim as Mr. Toby shares an idea for the commercial that Michael claims is a bad one. Although corporate has rejected Michael's version of the commercial and aired the original, Jim slips the bartender a DVD of Michael's version, calling it a "Director's Cut." The positive response from the employees and others at the bar cheers Michael up, who later buys all of them another round of drinks. The office gathers at a local bar, Poor Richard's, to watch the commercial. While Andy interprets this as the second syllable of his name, Dwight is delighted, because Angela used to call him "D." This is initially painful for him, until Andy confides that, during a makeout session, Angela said, "Oh, D!" it was the first response he has gotten from their physical contact. Darryl plays keyboards for the demo they do for Michael, and Michael's rejection hurts Darryl, as we see when he sadly trudges out of the office with the instrument.ĭwight has largely removed himself to the virtual world of Second Life, but has become Andy's confidante regarding his relationship with Angela. The singers include Kelly, Andy, Creed and Kevin. Headed by Darryl, a group of employees writes a jingle for the commercial, which is rejected by Michael. Phyllis later cries after Grafton refuses their offer.Īndy struggles throughout the episode to recall the product name from the famous "Break Me Off a Piece of that Kit Kat Bar" ad campaign, substituting the final three syllables with the guesses "applesauce", "Chrysler car", and "football cream." Phyllis tries to enlist author Sue Grafton, who is appearing at a book signing at the local mall to appear in the ad. She stays overnight and falls asleep working on it. Pam, who is taking a computer animation class, makes an animated logo for the commercial. Corporate accepts Michael's offer to fund and film his own, alternative commercial by the next day, with the proviso that, if they don't like it better, they'll use the consultants' version. Michael is excited by the opportunity to exhibit creativity, but then dismisses the consultants when it's revealed that his input will be limited to the final five seconds of the commercial, when the branch staff are shown waving at the camera. The office begins brainstorming ideas and Michael introduces the Ad Makers to them. Dunder Mifflin's corporate office has hired advertising consultants to create a television commercial.
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